Teacher
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CORTESE FLORA
(syllabus)
LEARNING OBJECTIVES
The course aims to give students the knowledge for understanding the dynamics of value creation for the company and expertise for the management of strategic and operational areas.
COURSE CONTENTS
1. Techniques to support the strategic analysis 2. Techniques to support the commercial and marketing 3. Techniques to support the operation management 4. The project management 5. Innovation management
(reference books)
- Pivato S., Misani N., Ordanini A., Perrini F., Economia e gestione delle imprese, EGEA, 2004 - Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale. Formulazione ed esecuzione, McGraw-Hill, Milano, 2009 - Lambin, Market-driven management. Marketing strategico ed operativo, McGraw-Hill, 2008 - Mele R., Parente R., Pellicano M. (a cura di), Esercizi e casi di economia e gestione delle imprese, Cedam, 1996 - ISIPM, Guida alle conoscenze di gestione progetti, Franco Angeli, 2013 - Schilling M.A., Izzo F., Gestione dell’innovazione, Mc Graw-Hill, 2013
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