LEARNING OBJECTIVES
The course aims to give students the knowledge for understanding the dynamics of value creation for the company and expertise for the management of strategic and operational areas.

COURSE CONTENTS
1.The project management
Definitional aspects of project management
Project management processes
Technical and methodological knowledge
Managerial and behavioral knowledge
2.Corporate governance
Meaning and role of corporate governance
The internal tools of corporate governance
The external tools of corporate governance
Corporate governance in unlisted companies
The governance in the main countries
Ownership and pyramidal groups
Internal dynamics of corporate governance
3.Techniques to support the strategic analysis
Business definition: the Abell model
Competitive environment analysis: the model of 5 competitive forces, the clusters mapping, and the life cycle of the product/sector
Analysis of internal resources and the research of competitive advantage: the value chain, the SWOT analysis, and the benchmarking
The portfolio of product matrices
4. Techniques to support the commercial and operation management
Marketing information system
Consumer needs analysis
Market research
Segmentation and positioning
The choice of the distribution channels
The price strategy
Sales forecast
The break-even analysis
Inventory management
5. Innovation management
The business innovation
Sources and resources for innovation
Innovation and strategy
The collaboration forms for innovation
The innovation process

Pivato S., Misani N., Ordanini A., Perrini F., Economia e gestione delle imprese, EGEA, 2004 – Capp. 11-12-13-14-15

ISIPM, Guida alle conoscenze di gestione progetti, Franco Angeli, 2013

Mele R., Parente R., Pellicano M. (a cura di), Esercizi e casi di economia e gestione delle imprese, Cedam, 1996

Busacca B., Bertoli G., Customer value. Soddisfazione, fedeltà, valore. Egea, 2012